Creating a big impact: trueBrowns
trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms…
Adaptive Clothing: The less talked about section of the textile industry in India
The National Statistical Office in 2018 put out a survey that showed the overall percentage of persons with disabilities in…
Eco-friendly denims: Will the market for it increase with time?
According to the World Wildlife Fund,the worldwide demand for cotton, which is used in nearly half of all textiles, has…
Orders driving manufacturing: Are the consumers ready to accept this trend?
On-demand, in comparison to ready-to-be-shipped model, allows brands and retailers to manufacture clothing as per demands. Does this look like…
Avani: The inspiring story of farm to fabric
Avani’s journey, as its Founder Rashmi Bharti says, was very challenging given the harsh weather, the inaccessibility and the wilderness…
Coming together: Fashion industry is witnessing the new era of collaboration in the new normal
Collaboration between similar brands or retailers may have been a known territory. However, collaboration between an unlikely pair or a…
Hemp under the spotlight: Is India ready to experiment with hemp fabrics?
Here is a rundown on how the market for hemp, one of the most sustainable fabrics, is looking at present,…
Hemp under the spotlight: Is India ready to experiment with hemp fabrics?
Here is a rundown on how the market for hemp, one of the most sustainable fabrics, is looking at present,…
Price by the size: Is uniformity for varied size clothing a truth?
With sizing becoming a uniform, easy to achieve apparel parameter, are we embracing the ‘same price tag’ for all sizes’?
Onboarding business platforms: Is retailing fashion via prominent platforms a fruitful option?
Indian sellers have been on Etsy since 2013; then came udaan, a B2B platform for brands and retailers. Are these…
Is the global apparel industry eyeing Turkey as a manufacturing hub?
The Istanbul Apparel Exporters’ Association (IHKIB) feels that Turkey’s apparel sector and its vertical integration will allow it to gain…
Ethic Attic: Paving the way for ethical retailing
Ethic Attic, as the name suggests, is all about ethical living and consumption. Ethic Attic focuses on elevating the Fair…
Ethic Attic: Paving the way for ethical retailing
Ethic Attic, as the name suggests, is all about ethical living and consumption. Ethic Attic focuses on elevating the Fair…
Is green warehousing the only criticality for sustainable businesses?
Now that the world has entered the year 2021, challenges for a business to stay sustainable have grown far beyond…
Maikai wins consumer’s appreciation with handcrafted rare products
A new brand, Maikai, within a short span of time, has built a reputation for itself and is becoming consumer’s…